Search Engine LandWebsite Migration Checks
Pre-launch, launch-day and post-launch SEO checks for reducing risk during a website migration.
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Publications & Industry Contributions
Articles, expert contributions and industry insights from Kelly-Anne Crean covering SEO operations, website migrations, technical SEO and search strategy.
Kelly-Anne Crean regularly contributes to leading SEO and digital marketing publications, sharing practical insights on SEO operations, website migrations, technical SEO, reporting, and search strategy.
With over 16 years of experience in marketing and SEO, Kelly-Anne's work focuses on helping businesses improve organic visibility, manage website changes effectively, and align SEO activity with wider business objectives. Her articles are based on real-world experience gained across both agency and in-house environments, working with organisations ranging from established brands to growing businesses.
Alongside authored articles, Kelly-Anne contributes expert commentary and insights to industry resources, collaborative articles, and research pieces covering technical SEO, search trends, content optimisation, and the future of search.
Published Articles
Articles authored by Kelly-Anne for recognised SEO and digital marketing publications.
Search Engine Land
Search Engine Land
Search Engine LandHow to Report SEO Results Executives Actually Care About
How to connect SEO reporting with the revenue, sales and lead outcomes that matter to business leaders.
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Search Engine LandWhy Continuous Learning Is Now Part of Search Performance
Why stronger skills in interpretation, prioritisation and performance analysis matter as AI takes on more execution.
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SitebulbWhy SEO Should Be Involved from Day 1 in Website Migrations
Explore this Sitebulb publication featuring Kelly-Anne Crean.
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SitebulbRescuing a Migration: A Guide for SEOs Brought in Too Late
Explore this Sitebulb publication featuring Kelly-Anne Crean.
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Women in Tech SEO
Women in Tech SEOInterview
Explore this Women in Tech SEO publication featuring Kelly-Anne Crean.
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Women in Tech SEOSEO Habits for Consistent Results
Explore this Women in Tech SEO publication featuring Kelly-Anne Crean.
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Featured Industry Contributions
Industry resources featuring Kelly-Anne’s expert commentary and practical SEO insights.
Sitebulb
SitebulbInternal Link Optimisation for SEO
A practical guide to finding internal-link opportunities, correcting common issues and building clearer site structure.
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SitebulbSEO in 2026: 17 Expert Tips & Predictions
Expert perspectives from the SEO community on the priorities, changes and opportunities shaping search in 2026.
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SitebulbThe Ultimate Guide to Broken Links
How to identify and fix broken links that affect crawlability, link equity and user experience.
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